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12 Survivors is about bringing people closer to nature… and each other. Founded on the premise of unity and selfless, steadfast teamwork in the face of adversity, We provide quality outdoor products such as knives, multi-tools, tents, first-aid kits, backpacks and other innovative gear to meet the demanding needs of survivalists, preppers, campers, hikers and hunters alike.

12 Survivors is built around a positive message of survival, resilience, human spirit and support for families and individuals seeking the thrill of outdoor adventure. Humans are resilient by nature and 12 Survivors strives to empower people with both the knowledge and tools they need to “Go Ready”.


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The 12 Survivors Archetypes

Study the past and patterns emerge around groups of people who overcame great adversity and not only endured but thrived. These patterns are caused by the natural occurring diversity among relatively small groups of people coupled with sound principles around which the group is organized. Partly physiological and partly psychological, people in groups organize themselves to deal with a host of challenges. From countless ages, lessons can be found at archeological sites, religious times, literature, fables, legends, myth, cave drawings and even in our DNA. The echoes of the distant past where people lived in tribal groups are hardwired into our being as evidenced in our response to universal symbols, primal fears and natural instincts. These universal insights have been organized into a core group of 12 Survival Archetypes. The 12 different types or roles are crucial for the survival and success of any group whether it be in a tribal, societal or massive civilization. These archetypes give us insights into the needed diversity among people as well as the functions that must be performed. A thorough understanding of how you fit within the different archetypes will provide a deeper understanding of your role in a group and help you identify survival traits of those you associate with to determine your own survivability score.


The backbone of any small group in primitive environments, the hunter’s primary responsibility is securing wild game for the group. Hunters need to be agile, strong and brave. A good depth perception and keen sense of sight aided by a fast and steady foot will allow the hunter to return with enough for all. Any group in a hostile world without several members capable of hunting will have little chance of survival. Though necessary for the survival of the group, once the Hunter ages past their “prime” hunting years or becomes disabled or injured, he is then forced to adapt a new set of skills or becomes a burden on the group. Hunters often assist the next archetype, the Defender, when the group is attacked or threatened.


Taking up arms in defense of the group is the primary purpose of members of this archetype. Members of this Archetype will risk their own life to protect the lives of the young or other members of the group who are not able to defend themselves. Defenders are normally the strongest members or they are practically skilled in the use of various weapons. Threats from other people are often a more serious risk than risks from nature alone. With the collapse of a larger society or civilization, it will be very likely to encounter violent groups who are bent on destruction and death as their method of survival. A strong defense is not an option – it is a necessity.


The Explorer, or scout, is always looking beyond the next hill and is crucial for spotting potential threats. Endurance, keen observational skills and an acute sense of direction are required for members of this Survivor Archetype. The Explorer not only finds a better location and new resources, but will help the group navigate the safest and most efficient path. While crucial for expansion, the Explorer is generally seen as an outsider by the group and is usually not as close to the other members.


When people get hurt or sick, permanent injury or death is common without a Medic. Having a caring nature, a basic understanding of the human physiology and a working knowledge of first aid techniques are the building blocks of a good Medic. Evidence of brain surgery discovered in archeological records has found that even primitive societies had enough basic knowledge in first aid techniques to perform surgeries and set bones. In the outdoors, even the smallest cut or injury can quickly become life threating if not treated quickly and properly. With such a special skill set, the Medic almost becomes a "protected" member of the group. The value of a good Medic is hard to replicate, thus putting a target on their back to foreign threats and invaders.


Cultivators require a special type of skill set. Providing more reliable food sources through farming, planting and growing are just a few of the skills the Cultivator specializes in. These skills are needed for the survival of any group because many solutions to our most basic needs are the result of domesticating of wild animals, training of dogs, raising animals and collection of milk, eggs and fur/wool. The raising of crops and animals is critical for creating surplus food and allows for labor to be allocated to other functions other than just relying on hunting and gathering activities.


The Naturalist understands how nature works and how to harness the power of nature to aid in survival. The Naturalist can determine if wild plants and animals are dangerous. Identifying and tracking animals and man provides an advantage to hunting or defending camp that the Naturalist specializes in. Generally good at identifying potential uses for plants and animals, the Naturalist is vital for avoiding dangerous animals and foraging for additional editable food sources. Similar to the Medic, Naturalists are also able to identify plants that contain healing properties, natural useable materials or water trapped in the ground or plants. Ideally, the Naturalist is able to setup snares and traps to catch fish and game or assist in the protection against unwanted trespassers. The naturalist is a good complementary role for the cultivator, hunter, explorer, inventor and defender archetypes.


The Inventor is tasked with making improvements from available materials. Improving shelters and repairing weapons and tools is a essential to the role the Inventor plays in the group. After all, it was the ability to make tools that separated humans from animals in the first place. Inventors used in the sense of one key 12 Survival Archetypes includes engineers, builders, carpenters, metalsmith and other similar disciplines. They are critical for taking a group from basic survival to one of organized society, often freeing up human labor to be used in specialized pursuits. Often among the smartest members of the group, they are also known to be practical problem solvers, good with numbers and work well with their hands. Typically, the inventor requires the other archetypes to apply the innovations and are often poor communicators and not normally the strongest of the group.


The ability to trade or barter for resources is critical for small groups to further enhance their condition. Somebody from the group must, at some point, interact with other groups to barter or trade for the mutual benefit of all. Trade or barters done properly can create a sustainable improvement to the quality of life, but done badly could put the group at risk of being resource deficient placing them at increased risk of annihilation by outside forces. Those who excel as traders are natural communicators gifted with negotiation skills and good with numbers to ensure an acceptable deal is found. Due to the connection with the outside world, information critical to the survival of the group is often passed along with the good and commodities. Groups of people who have a long standing beneficial trade relationship often can be counted on to give aid in an emergency and have the potential to be powerful allies when presented with a mutual threat. A trader by nature is a risk taker and puts his life at risk with every first encounter. As a result, the trader is often the source of material inequity and prone to the scorn of others in the group.


No group could expect to survive long if the collective wisdom and experiences are not passed on to the next generation. The Teacher ensures that each member of the group is properly groomed and prepared for the respective position they will move into once they reach the right age. Although vital to the long term success of the group or society, the Teacher is often taken advantage of in terms of their value brought to the group. The grooming and prepping, and general upkeep of camp, has more intangible value which may be more difficult for the other members of the group to gauge. While this may be viewed as a negative attribute by some, the Teacher develops special relationships with many of the young members and is seen to hold great value further into the development of the group.


The Jester is meant broadly in terms of the twelve archetypes and with great respect. The Jester includes aspects of the artist, musician, story teller and performer which are necessary to give the group a unique identity and provide escape from the harsh realities of daily life. The Jester also provides a needed counter balance to the order, discipline and violence found in Hunters, Defenders and Leader types by appealing to a higher humanity and creating a higher vision of justice, tolerance and love. Jesters create or enhance the rare moments of joy after all the work is done. The primary skills vary greatly depending on the type of Jester but often include an outgoing charismatic personality, gifts in art, a caring nature or a good companion. Often a Jester, when young, will mature into an Inventor, Naturalist, Philosopher or Leader with experience.


A group without leadership is destined to fail. The Leader keeps the group together, dispenses justice, maintains order, brings out the best (or worse) in others and makes other difficult choices that others can’t or won’t do. The primary function is the organization of labor and resources for maximum utility of the group. As groups achieve higher levels of civilization, it is the Leader who sets priorities and establishes a vision for society. The selection of leaders in groups is a highly debated topic. In basic societies, it is often the strongest member of the group who emerges as the leader. Groups that are best organized for survival seem to select a leader based on having the best leader skill set and vision that fits the needs of the group. It is imperative for the group to select the best leader, but is something we have always struggled with as a species. Though central to a group’s survival, leaders take blame for failure and often pay with their life if they are unwilling to step down or unable to maintain power.


The Philosopher is listed last because without appeals to a higher spiritual, moral, logical or natural purpose, the group lacks cohesion and an ultimate goal that drives them forward toward civilization and the realization of the human potential. This survival archetype in various cultures or stages of development goes by various other names including, priest, wise man, sage and others. Often this function is the most experienced members of the group or no longer able to perform their duties from their prime. They often are called upon to perform teaching roles or can be chosen to be the leader.


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12 Survivors Limited Lifetime Warranty

12 Survivors is proud to offer a Limited Lifetime Warranty on all products. Your product is warranted free of defects in materials and workmanship. This warranty is limited to the product’s original owner and does not cover mistreatment or modification, normal wear and tear, normal fading or natural damage.

In the event of a defect under this warranty, we will, at our discretion, repair or replace the product. Light bulbs, batteries and other consumable components are not applicable to this warranty.

If you are sending in a product for a warranty repair, you will be required to fill out a Return Authorization (RA) request form, which can be found HERE. Follow all instructions outlined on the Return Form. To make the return process smoother, register your product HERE. Once the form has been received and processed, you will receive a confirmation email containing your RA number and a PDF Return Form. The Return Form must be filled out completely and mailed in with your product.

To receive a RA number for warranty service, or out-of-warranty repair, you will need to do the following:

  1. Click here to fill out the Warranty RA Form.
  2. Once the request has been received, you will either receive a reply email that contains all necessary return information, or a customer service representative will contact you and give you an RA number over the phone.

To send in the product, you will be required to include the following items:

  1. The filled out Repair Form.
  2. The defective product.
  3. Copy of the original receipt showing when and where the product was purchased.
  4. The RA number printed on the box, with a return address.


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Frequently Asked Questions (FAQs)

Where will my product ship from?

Your product will ship from our Americas HQ in Mansfield, TX or our European HQ in Sofia, Bulgaria if ordered from our brand website. If you have any questions regarding your product, please feel free to call us at 817-225-0310 and choose the department you need.

What is the warranty on 12 Survivors products?

Check out our warranty page for exceptions, but almost all products are covered by the 12 Survivors Limited Lifetime Warranty.

How do I become a 12 Survivors dealer?

Contact Sellmark (Americas) at 817-225-0310 or Sellmark OOD (if in Europe) at +359 2 434 3287 and use the extension for our sales department.

Does 12 Survivors offer knife sharpeners?

Yes! We offer a combination knife sharpener and firestarting tool with fine and course sharpeners in our Sharp & Spark.

Why is the brand called 12 Survivors?

12 Survivors was thought up to play on the Mayan calendar end of the world apocalypse and to offer gear to cope with disasters and calamities of all kinds. If disasters were to come and wipe out most civilizations, the number 12 is thought to be the ideal group size to thrive and grow new societies.

What does the 12 Survivors logo represent?

The human hand is a universal symbol of what it means to be human. Humans have been around for thousands of years and one of the only traces left behind has been hand prints found on cave walls and mountain sides. When we talk about disasters wiping out civilizations and forming and starting new societies, we realize that human life is precious and it will take humans and human will power to restart what was once great.

12 Survivors Product Registration

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Don’t leave your product unprotected. Fill out the below form to receive your 3-year warranty, which covers mechanical parts (eye piece, lenses, adjustment knobs and no/off switch), night vision intensifier tubes, digital CCD chips and the CMOS chip. Understand that we may call you in order to verify your information or to solve any issue that can be fixed without mailing the product in. Please note that not all items will have a serial number.

12 Survivors Export Compliance Information

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The United States Government regulates the export and in-country transfer of night vision equipment and dual-use items - items that can be used for military as well as for civilian applications. The Department of State through the Directorate of Defense Trade Controls (DDTC) enforces the International Trade in Arms Regulations (Title 22, Code of Federal Regulations Part 120-130) while the Department of Commerce, through the Bureau of Industry and Security (BIS) enforces the Export Administration Regulations (Title 15, Code of Federal Regulations Part 730-780).

Depending on the country of destination, the parties involved and the classification of the product, an export license might be required from the Department of Commerce or the Department of State. It is Sellmark Corporation's policy to comply with all applicable export laws and regulations. Under no circumstances, will Sellmark Corporation export products without obtaining an export license from relevant export authorities.

It is unlawful to export, re-export, attempt to export or transfer controlled items to foreign destinations and/or to Foreign Persons (non US citizens or permanent residents) whether abroad or in the United States without first obtaining an export license from the Department of State or Department of Commerce.

Please consult the following links for detailed information and licensing requirements.

US Department of Commerce

Bureau of Industry and Security www.bis.doc.gov/

To speak with an export counselor, you may call one of the following numbers:

(202) 482-4811 - Outreach and Educational Services Division (located in Washington, DC)
(949) 660-0144 - Western Regional Office (located in Newport Beach, CA)
(408) 998-8806 - Northern California branch (located in San Jose, CA)

or e-mail your inquiry to the Export Counseling Division of the Office of Exporter Services at: ECDOEXS@bis.doc.gov

US Department of State
Directorate of Defense Trade Controls www.pmddtc.state.gov/licensing/index.html

The DDTC Response Team provides responses to the full range of defense trade inquiries, and can significantly facilitate your defense trade solutions while affording licensing and other officers in DDTC more time for casework.

DDTC Response Team
Contact Information:
Phone: (202) 663-1282
E-mail: DDTCResponseTeam@state.gov

For Customers located outside of the US, please consult your local export control authority for export compliance license and procedures prior to making shipments to a particular country. Re-exporting US origin products might require an export license from the US, depending on the destination of the products, the classification of the products, and the parties involved.

If you have any question or need further assistance regarding export compliance issues for any of Sellmark Corporation's products, please contact:

Carlos Sanchez
Director of Trade Compliance

Get in Touch Please complete the form and we will get back to you.


Your 12 Survivors product is warranted free of defects in materials and workmanship with the 12 Survivors Limited Lifetime Warranty. Normal wear and tear is not covered. For night vision products, the image intensifier tube that enables night vision capability is warranted to be free from defects for a period of 3 years, as are other light emitting devices such as flashlights or lanterns.

In the event of a defect under this warranty, we will, at our option, repair or replace the product. This warranty does not cover damages caused by misuse or improper handling. Also, this warranty is null and void if modification or maintenance is provided by someone other than 12 Survivors. This warranty is non-transferable and is only valid if the product is registered within 30 days after the product has been purchased.

Due to international laws, 12 Survivors products out of the United States are covered under a ten year Lifetime Warranty unless otherwise stated by law.

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